Associate Creative Director
cadegif.gif

Velveeta's Queso Contract

NCAA athletes were finally allowed to sign endorsement deals. So we created the creamiest contract in NCAA history - The Queso Contract.

 

We signed the starting kicker of LSU, Cade York to our supremely creamy contract. Any time he lined up from 50+, fans could score free Queso.

Results: 47 Million Impressions. 16,000 Queso Co-Signers